BIMA Awards

Sector Awards: Energy, Utilities & Telecoms Over 70K winner Finalists 2019

World’s First 5G AI Stylist

by Poke London for EE for EE

Project information

The world’s first 5G powered AI stylist helped film fans shop affordable red carpet fashion live at the EE BAFTAs. Research showed that red carpet fashion dominated the online conversation surrounding award galas, with 33%* of fans wanting to purchase the looks of their favourite celebrity. However, without access to a red carpet stylist, star style is out of reach for most. We leveraged a new social phenomenon, using a combination of innovative technologies to transform the world’s first CGI supermodel into the world’s first 5G powered AI stylist. Blurring the lines between the digital and real worlds, we gave our influencer the power to do what no human could. She was able to cross-reference thousands of retailers, in a matter of seconds, and deliver affordable red carpet fashion to fans at home, accessible via a few simple taps on their devices.


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World’s First 5G AI Stylist

by Poke London for EE for EE