BIMA Awards

Performance winner 2016

Unlocking the ‘golden hour’ – a Heathrow success story

by iCrossing for Heathrow

Project information

There are over 73.4 million passengers arriving and departing Heathrow Airport every year, and the average passenger has around one hour of ‘free time’ before their flight. This ‘golden hour’ is very powerful; it provides Heathrow with an opportunity to unlock the potential value of each passenger.

For the 2015 holiday season, Heathrow wanted to create awareness and excitement around the airport as a shopping destination. With savings on well-known brands and excellent services including free luxury gift wrapping, expert ‘Gift Helpers’, and other Christmas activities, the airport was to transform into a festive alternative to the stresses of the high street for those who were travelling during the holiday season. It’s no surprise then that Heathrow’s marketing team had ambitious targets to meet during the key Christmas retail period. They partnered with their digital marketing agency, iCrossing, to help drive awareness of Heathrow as a shopping destination and drive revenue during this key peak season.


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