by R/GA London for Turkcell
Diabetes is a global epidemic. In Turkey it affects 1 in 7 adults and contributes to 1 in 3 deaths. More young people are receiving diagnoses every day. Many become depressed and skip their treatment routine.
Turkcell, Turkey’s leading technology innovator, set out to make a difference with a brand new way to record diabetes data. HealthMetre is the first socially connected diabetes app that syncs with your Instagram account making it easier and more fun to monitor the condition. The goals are to increase awareness of the condition amongst the general population as well as for actual patients to improve treatment compliance, motivation, and reduce long-term effects of diabetes.
The app has been tested in a year-and-a-half long trial and the results have exceeded expectations. Treatment compliance increased by 54%, blood sugar levels decreased by 27%, and complication forecasts decreased by 37%.