BIMA Awards

Data & Performance Marketing: Conscience winner 2018

Transforming Healthcare and Third Sector Digital Engagement | Fresh Egg

by Fresh Egg

Project information

To say we’re incredibly proud of this project and how it is changing people’s lives is a huge understatement. This is an award entry of truly life-changing work. In partnership with the National Health Service (NHS), Fresh Egg delivered a research project, rooted in the application of data, that ensures Londoners, who are showing digital behaviours associated with the symptoms that can lead to poor mental health, are having their journeys intervened with clinically approved and self-manageable resources from the NHS.

Not only are we changing the lives of users who use the service and its resources, but every effective intervention saves the already stretched physical NHS, thousands of pounds. The NHS, and Public Health England, are heralding our approach as ground-breaking and an exemplary model for the future of the NHS and its approach to wellbeing communications.

Shortlist

LOQBOX

by Dare

This Is Belonging 2018 | Karmarama & Accenture

by Karmarama | Accenture Interactive

Transforming Healthcare and Third Sector Digital Engagement | Fresh Egg

by Fresh Egg