BIMA Awards

Product and Service Design: Craft | The Volkswagen Connected Journey

by Tribal Worldwide London for Volkswagen UK

Project information

Volkswagen UK’s Connected Customer Ecosystem has re-imagined the automotive lifecycle experience and transformed their business. A complete connected and omni-channel journey from a customer’s living room, all the way through to ownership and repurchase. This has been a piece of behaviour change – giving customers the right tools so they can make the best decisions.