BIMA Awards

Immersive: Conscience | Sky Academy Studios

by Engage Works for Sky UK

Project information

Sky Academy Studios is a cutting-edge, immersive digital broadcast experience that gives young people ages eight to 18 yrs old the once in a lifetime opportunity to create their very own TV reports based on topics they’re studying in school. Sky Academy helps prepare young people for the next stages of their education, employment and training, and Engage Works are Sky’s creative technology partner helping to bring their vision to life. In 2016, Engage helped Sky grow this initiative globally to include a third Sky Academy Studios in Milan, and in May 2017 launched their first mobile studio that will allow the experience to reach a wider audience. Designing the digital environment and bespoke software demanded an innovative approach to ensure that the experience is intuitive, effective and empowering to all users to reach their greatest potential, regardless of their age, experience or ability.