BIMA Awards

Advance Award: Conscience winner

Operation Denial

by We Are Social for The National Holocaust Centre & Museum for The National Holocaust Centre & Museum

Project information

Fuelled by fake news on social media, young people are denying the Holocaust. The National Holocaust Centre & Museum needed a new approach to combat this. We decided to copy how trolls spread fake news to fight fake news. Collaborating with the global communities of Reddit, we launched a 24-hour co-ordinated counter-attack at the source of denial online: Reddit, the front page of the internet. The stories went viral, hitting the front page of Reddit 4 times. We reached 32,797,715 people in 24 hours. We created one of the top 100 Ask Me Anything’s of all time. And all with a budget of zero.

Shortlist

Operation Denial

by We Are Social for The National Holocaust Centre & Museum for The National Holocaust Centre & Museum