BIMA Awards

Advance Awards: Diversity | OMG Ethnic, Omnicom Media Group

by OMG Ethnic, a multicultural marketing division of Omnicom Media Group

Project information

Britain has changed, so the marketing industry should too. OMG Ethnic is a dedicated multicultural marketing specialist that works across Omnicom Media Group UK’s (OMG UK) agencies: OMD UK, Manning Gottlieb OMD, PHD UK, Rocket and Hearts & Science. It was founded seven years ago to drive change internally and externally, making media, the work the agencies produce and their workplaces more inclusive.

OMG Ethnic has proven that a division like theirs can be both a change agent and a strong commercial proposition for both agencies and clients with not only one, but many successful multi-channel campaigns that have helped their clients to not only increase sales but also change public perceptions and create a more inclusive society.