BIMA Awards

Communications and Content: Innovation | Official Gorillaz App

by B-Reel for Gorillaz

Project information

Erasing the line between Gorillaz and reality to deliver the world’s first Mixed Reality album launch, bringing fans and Gorillaz closer together than ever before. A unique blend of real world, augmented reality, virtual reality and 360 environments, the app immersed fans into the intimate world of Murdoc, 2D, Russel and Noodle and then brought Gorillaz into our reality with the #HumanzHouseParty – A chance to preview the full album at the largest ever geo-specific augmented listening event across 500+ locations from Tokyo to Santiago.