BIMA Awards

UX and Service Design winner 2016

Mumsnet Pregnancy Tracker

by DigitasLBi for Mumsnet

Project information

Navigating Mumsnet’s vast community wisdom can be tough on newly pregnant women. DigitasLBi and Mumsnet wanted to build a pregnancy app that turns it into an intuitive, empathetic experience.

The pregnancy app from Mumsnet lets you grow into your pregnancy at your own pace, with  ersonalized help and advice from mums who’ve been there, done it and got the stretch marks. All the content has been distilled down from the Mumsnet forums from the past 15 years. So now every parent-to-be can have the collective wisdom of half a million women alongside them for 9 months.

The app curates the best Mumsnet pregnancy advice into 100s of pieces of content, delivered in a personal, intuitive way. It retains the authentic, home-made Mumsnet look and tone, presenting pregnancy as a human, not medical condition.


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