BIMA Awards

Consumer Retailers winner 2016

by MullenLowe Profero for Diageo

Project information

The Brief? To create an online Classic Malt Whisky portal that would excite both connoisseurs and new whisky drinkers alike.

The Solution? Mullenlowe Profero created a fully responsive site that became both a haven for those seeking answers to whisky questions big and small, and a digital companion to experts seeking inspiration. Sip and savour with the ‘Whisky Guide’, ‘The Making’ timeline and the ‘Find a Whisky for You’.

The Results? 172% traffic increase with 3x the volume arriving from improved organic search, bounce rate reduced to below 20% and 16% of all traffic clicking to purchase.


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