BIMA Awards

Communications and Content: Small budget winner 2018

Judas Priest: Forge Your Name In Steel | Sony Music

by Sony Music Entertainment UK and Phantom Studios

Project information

To celebrate the release of Judas Priest’s eighteenth studio album Firepower, we launched a site giving fans the ability to create their own personalised Judas Priest logo! A hand-drawn custom Judas Priest font, rendered 3D in the browser in real-time using webGL, shows fans what their name would look like as the British Metal Gods’ iconic metallic logo.

Creating a typeface that stayed true to the original logo, but would connect and join with any combination of letters, required 4 variations for each letter. We then created an algorithm that lined up all of the correct characters as the fan typed their name in real time – we did this using 3D geometry, SVG information and a combination of automatic & manual optical kerning to get all 1 of 3 character combinations to sit correctly.

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Judas Priest: Forge Your Name In Steel | Sony Music

by Sony Music Entertainment UK and Phantom Studios