BIMA Awards

Sector Award: Retail & Fashion Over 70K winner Finalists 2019

Helping Specsavers reframe the specs purchase experience

by Sideshow for Specsavers

Project information

The Frame Styler is the UK’s first facial analysis mobile application combining highly innovative facial analysis technology and personalised data such as pupillary distance, eye health, exact age, gender and purchase history, to provide recommendations for the right frames out of hundreds of possible options available in the Specsavers store. The app is making it quicker and easier for customers to find the right frames for their face, either at home via their iPad, or in-store with the support of Specsavers specialists. Customers were previously faced with a daunting volume of options, but the intelligent Frame Styler now shortcuts the process by providing a shortlist of frames based on the analysis. Today the Frame Styler is being rolled out in over 700 stores nationally, has directly increased the average transaction value by £4 per person, and is being hailed as having the single biggest impact on sales in the brand’s history

Shortlist

Bang & Olufsen Brand Experience

by Publicis Sapient for Bang & Olufsen

Helping Specsavers reframe the specs purchase experience

by Sideshow for Specsavers

The Greggs Vegan Sausage Roll Launch

by Splendid Communications and Havas PR for Greggs