BIMA Awards

Web design and build winner

Fortnum & Mason redesign

by Red Badger

Project information

Over the last two years Fortnum & Mason has delivered significant growth figures, in part due to new store openings such as Heathrow Terminal 5 and St Pancras, but also through an excellent online performance. In line with its continuing digital success, Fortnum & Mason has launched its brand new, fully responsive eCommerce site, to ensure that online customers enjoy the same high quality experience that the brand has been providing in store for over 300 years. Designed and developed by Red Badger in just eight months, the new site is one of the few truly responsive eCommerce sites currently live.

As well as being a beautiful visual interpretation of the brand, the new site is scalable, agile, highly flexible, and able to handle complex orders and delivery across more than 130 countries. Since its rollout, mobile visits have improved 77% YOY, and mobile conversion has increased 57 percent YOY. Developed to deliver an improvement in conversion rate, new customers are currently converting 15% more than on the previous site. In addition, the business has seen an 18% reduction in calls to the customer service centre


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