by Google for Warner Bros.
Google’s global campaign in support of the 2016 release of Fantastic Beasts and Where to Find Them represented an opportunity to bring the magic of J.K. Rowling’s wizarding world into the hands of fans everywhere. This key component of the campaign enabled Android devices to cast spells from the film natively in Google Voice Assistant, namely:
• Lumos – Turns the user’s phone flashlight on
• Nox – Turns the user’s phone flashlight off
• Silencio – Silences the phone’s ringtones and notifications
To cast a spell, users simply speak to their devices:“Okay Google … Lumos”
This execution leverages the global reach of Google’s Search product and is available anywhere for Android users around the world.