BIMA Awards

Technology: Impact | Fantastic Beasts and Where to Find Them

by Google for Warner Bros.

Project information

Google’s global campaign in support of the 2016 release of Fantastic Beasts and Where to Find Them represented an opportunity to bring the magic of J.K. Rowling’s wizarding world into the hands of fans everywhere. This key component of the campaign enabled Android devices to cast spells from the film natively in Google Voice Assistant, namely:

• Lumos – Turns the user’s phone flashlight on
• Nox – Turns the user’s phone flashlight off
• Silencio – Silences the phone’s ringtones and notifications

To cast a spell, users simply speak to their devices:“Okay Google … Lumos”

This execution leverages the global reach of Google’s Search product and is available anywhere for Android users around the world.