BIMA Awards

BIMA Advance Award for Communications & Content winner 2018

Advanced Award | Blue Planet II – Digital Campaign | BBC

by BBC Studios + BBC NHU + BBC One (Social & Digital Teams)

Project information

The Blue Planet IIdigital marketing campaign exceeded all targets and KPIs and helped turn a Television show into a global conversation around plastics and the health of the ocean. The campaign we delivered on digital helped to drive linear viewing of the show, achieve mass reach & awareness and effect wide reaching cultural change in the UK and abroad.