BIMA Awards

Well-being and Health winner 2016

Baby Buddy

by Despark for Best Beginnings

Project information

Baby Buddy is an app innovated to provide parents and parents to-be with support, helpful information and tools during their pregnancy and for the first six months of their baby’s life.

The app, based on extensive qualitative research and co-production with healthcare professionals and parents is already significantly improving outcomes for those affected by health inequalities in the UK. By giving mothers and mothers-to-be the fun of customising their own baby expert avatar, Baby Buddy overcame the challenges of presenting important health information to the user.

The app surpassed all expectations with over 74,000 downloads, won industry awards and received endorsements from several of the UK’s Royal Colleges. Due to the sheer success and impact on the users’ lives, Baby Buddy is being used by The Royal Foundation to promote its Mental Health Campaign.


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