BIMA Awards

Sector Awards: FMCG Over 70K winner Finalists 2019

Alexa, Send Me A Sample of Diet Coke Exotic Mango

by Send Me a Sample for Coca-Cola for Coca-Cola

Project information

Send Me A Sample and Coca-Cola collaborated to launch Diet Coke Exotic Mango with the world’s first in-home sampling campaign via voice. The campaign marks the first time any brand has used voice technology across its marketing strategy to deliver mass-scale brand activation, product trial and direct consumer data collection, with results exceeding expectations for the soft drinks giant.

Shortlist

Alexa, Send Me A Sample of Diet Coke Exotic Mango

by Send Me a Sample for Coca-Cola for Coca-Cola