BIMA Awards

UX and Service Design winner

BFI Player 2.0

by Ostmodern for BFI

Project information

BFI Player is a video-on-demand service inspiring and entertaining British audiences by joining the dots from silent films to same-day releases. The service is run by experts, not algorithms. This enables BFI to serve an increasingly avid audience with exposure to, and passion for, films they may otherwise never have encountered.

Alongside content curation, the team recognised design as a key differentiator. BFI Player is essentially design-led, with its modular layout allowing for scalability and experimentations with presenting, pricing and grouping. The result is a boutique service which conveys the values of BFI’s strapline: see something different.


BFI Player 2.0

by Ostmodern for BFI

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