BIMA Awards

Native Mobile Apps winner

RTE International

by Nice Agency for RTE

Project information

RTÉ’s core goal and vision was to bring Ireland closer for the hundreds of thousands of Irish people living abroad by providing access to Ireland’s most popular TV shows. Nice Agency was tasked with delivering an innovative mobile and tablet application that would successfully deliver Irish video content to users across the globe.

Viewers can access on-demand programmes including popular shows and just-aired TV programmes, as well as box sets and collections curated by RTÉ. The design of the app focuses on the mental modes of the user, sectioning the player into Discover, Browse and Search. These well-defined areas ensure that RTÉ International Player provides a seamless and truly customer centric experience.

The RTÉ Player app is the first dedicated global iOS app for Irish television content. In the first 8 weeks since launch it has achieved 50,000+ downloads, delivered 160,000+ video streams and is 99% crash free.



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