BIMA Awards

Grand Prix winner

Look at me

by WCRS for Women's Aid

Project information

Domestic violence affects one in four women at some point in their life yet we continually turn a blind eye to the issue. WCRS wanted to show that, see site just by taking notice of the problem, we have the power to change it. They used facial-recognition technology to create interactive posters that could work out exactly how many people were looking towards them. The screens first showed a woman who’d been beaten and bruised. As long as people ignored her, the image remained the same. But, once people started noticing the screen, the bruises began to fade until she was completely healed.

The campaign was covered by media around the world, reaching 326.9 million people in 20 countries.


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