BIMA Awards
Automotive winner
The Attention Test
by ais London for Skoda UK
Project information
The new ŠKODA Fabia was being positioned globally as having ‘Attention Stealing Design’. But rather than simply tell people that’s what it does, ais London knew they had to prove it. The idea is a short film in which the viewer notices nothing but the sleek, stylish car. Not even a total change of background scene. Sounds impossible, right? Watch it. You’ll be surprised.
Shortlist
C-Class ipad app
by Digital Annexe
Lexus NX House
by Amaze
The AA breakdown and traffic app
by Rufus Leonard for The AA
The Attention Test
by ais London for Skoda UK
What drives us is you
by Isobar