BIMA Awards

Judging process

How your work is judged

Independent and free of influence

Judging process

The BIMA Awards are judged annually by leading figures in the digital industry. All entrants have the chance to compete for all BIMA Awards categories and BIMA Advance Awards categories.


BIMA shall consider each Entry through a judging panel as listed on the Website on its merits and on the basis solely of the information and Interactive Multimedia referred to in the relevant Entry and at its discretion all Entries shall be considered in accordance with these terms and conditions and the Judging Criteria.

Final Judgement

BIMA will shortlist certain entrants to go through to a final judging phase. Winners in the Categories will be announced by BIMA at the Awards presentation ceremony on 14 September 2017 and such winners will be selected by the Judges from the shortlist.

Judging criteria


In applying this criteria, the judges will not be looking at whether or not the work is beautiful or achieved its objectives. They will simply ask: how did this move the game on? To score highly, entrants must show why their work should be considered innovative. For example, was the technical solution new and ingenious? Did the project disrupt a sector? Was the way of working unique? In short, how does your work blaze the way for others to objectives.


In applying this criteria, the judges will ask whether this project is a standard bearer for the best of the digital industry. Perhaps the project shows off an outstanding creative concept? Perhaps it has production values, UX, design and content of the first order? Certainly, projects that score well here will be close to flawless, both visually and in terms of how they work.


In applying this criteria, the judges will look at the impact of the work – not just its effectiveness in terms of achieving business or organisational objectives but potentially industry impact. Where statements as to impact are made, they must be accompanied by substantiating information. If results data is provided, it should be presented as actual numbers and not as percentages without context.