Co-Founder of The Other Box
Leyya heads up the design division at MYWW™ in her role as Design Manager working directly with businesses and brands to maximise their design capabilities. Leyya has also been instrumental in the growth of the MYWW™ annual In-House Design Awards.
As an Asian, working-class woman, Leyya wanted to support the talent and contribution of under-represented minorities in the creative industries. In 2016, Leyya launched her own initiative with fellow creative Roshni Goyate – The Other Box (@_TheOtherBox), an award-winning platform dedicated to increasing diversity in the creative industry celebrating people of colour and other minorities, alongside her role at MYWW™. Garnering interest from leading media like Channel 4, Huffington Post, WGSN and BBC Asian Network (to name a few), The Other Box facilitates events and workshops whilst speaking regularly on panels, radio and tailoring events to discuss issues around diversity, identity, racism and more.
Referred to as a ‘woman to watch’ by Creative Equals and The Dots, winner of the WATC ‘Diversity’ award and finalist for the WOW Women of the World festival ‘ Breaking new ground’ award. Leyya is also on the BIMA Creative Council.