Global Head of NextTECHnow & Start-up Partnerships, Publicis Media
As founder and global head of NextTECHnow (NTN), the Publicis Media start-up outreach capability, Jim is tasked with building emerging tech relationships that deliver disruptive marcom and adtech solutions for Publicis Media clients.
NTN connects entrepreneurs and nascent mobile, content, social and data companies to active client briefs and since 2015 this capability has activated nearly 200 client funded assignments. NTN is now operating in eight territories including China and UAE.
Jim’s passion for solving client challenges stems from a heritage of building strategic planning, insight and measurement tools and global account leadership. Jim joined Publicis Groupe through MediaVest New York in 2005 where he was President of Connections Research & Analytics.
A 30 year veteran of the media and marketing services industry, Jim has also held senior roles Universal McCann, BSkyB and ITV.