Analytics & Optimisation Director at DigitasLBi
Delarnee is responsible for making sure data is at the heart of every marketing decision, with the purpose of informing strategies and optimising experiences to drive business goals.
At DigitasLBi she works as data lead across flagship accounts for brands like Honda and Disney. She works closely with the agency’s platform development, media and strategy teams to ensure that creative and practical decisions are made using appropriate data and data-led processes.
Delarnee has over 6 years’ industry experience. Before joining DigitasLBi, she worked within data and strategy at Accenture Interactive.