Catriona Campbell

Global Digital / EY Advisory, EY Seren

A renowned User-Experience expert and entrepreneur, Catriona was one of the UK’s pioneers in Experience  Design. She founded the London-based experience design firm Seren, which was acquired by EY in 2015.

Catriona is now the EY EMEIA wavespace Leader, as well as a global advisor to EY’s clients, a lecturer at several European institutions and has been commissioned to write a book on experience design.

Her entry to the BIMA UK Digital Hall of Fame was for her outstanding achievements for the UK in the last 20 years driving the field of UX research and design forward.  Employing and training hundreds of experts over the years, and helping some of the most successful brands in the world embrace experience design.  As well as for her pro-bono work setting the UK Government’s first design standards, ensuring UK citizens could adapt to the move to online services – leaving no-one behind.