Benjamin Lickfett

Head of Tech and Digital Innovation, Diageo

Benni has over a decade of experience in using technology and innovation to unlock the brand potential of Fortune 500 firms and startups. In his current role, as Head of Technology and Innovation at Diageo, he is driving the test & learn agenda and championing digital transformation across a world-class spirits portfolio in Europe. Prior to Diageo he co-founded the leading financial services comparison site in the Nordics, an e-commerce retailer for non-medical allergy products and the first user generated cause-marketing platform (one exit, one survivor, one implosion). Benni also spend several years consulting industry leaders such as Hilton Hotels, Best Buy, ExxonMobil, Cartier and Tetra Pak on their growth strategy.

Benni holds an MBA from IE Business School and a BA in International Relations from Tufts University.