BIMA Awards

Product and Service Design: Craft winner 2018

TAG Heuer Connected Modular 45 | AKQA

by AKQA

Project information

TAG Heuer and AKQA designed and developed the new Connected watch experience, building on the brand’s DNA of innovation to take the everyday experience of the watch a step further, whilst simultaneously targeting the next generation of luxury buyers. 1 of 3 The Connected watch can transform into your elegant 3-hand for the office, sports chronograph or your GMT for adventurous weekends away.

Featuring a set of 30 iconic TAG Heuer watch faces, with a further 4,000 ways to customise using the companion app, the Connected Modular 45 allows you to create a watch that is perfect for every moment of any day. The colour of the dial, look of the metal and level of luminescence are some of the configurable options, whilst the app also features a hardware configurator highlighting a range of interchangeable modules, straps and lugs to complete the look of your unique timepiece.

Shortlist

Now

by Neworks

TAG Heuer Connected Modular 45 | AKQA

by AKQA