BIMA Awards

Integrated winner 2016

Rise Philippines

by AKQA for Nike

Project information

In the Philippines, basketball is a national obsession. However, only a chosen few get the chance they deserve. The purpose was to prove that no matter where you are from, when given the opportunity, anyone can overcome adversity and realise their dreams.

Their solution was Rise – Nike’s first prime time TV series. Rise follows a team of young streetballers as they step up from their local barangay courts to the bright lights of the national stage. The journey begins with a nationwide search for players, and 24 chosen are brought to Manila to eat, sleep, and breathe basketball under the leadership of former Philippines national team head coach Chot Reyes.

Played out in real time across five emotional episodes on national television, Rise shared the players’ highs, lows and inspirational backstories with millions nationwide. It became the most-watched series on TV5 of 2015, cementing Nike as the #1 sports brand in the Philippines. But most importantly, it gave 24 kids a shot at greatness: to prove that they could overcome adversity and achieve more than anyone could ever believe. With 12 of the players winning scholarships and tryouts with colleges, Rise ultimately changed their lives forever.

www.akqa.com

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