BIMA Awards

Product and Service Design: Small budget winner 2018

Okey Dokey | Great State

by Great State

Project information

In an environment of public mistrust in the banking industry and declining branch networks, we were tasked with finding a way of arresting the declining customer engagement with Barclays bank. We developed Okey Dokey, a prototype product to allow local staff with huge expertise in customer banking and needs to post local interest social content to brand level channels. Sound like any other social media management tool?

Think again. Using the super-intuitive mobile app, creators upload posts using a similar interface they would experience in their personal channels, and checkers instantly receive a notification on their phone. Swipe right to approve or left to deny, edit or give instant feedback to the creators. Zero delays. Turning an international corporation into a local service overnight. Activity and engagement doubled, results which multiplied on a national level have the potential to revolutionise public perception of Barclays, one branch at a time..

Shortlist

Okey Dokey

by Great State