BIMA Awards

Data winner 2016

Nike+ Run Club Re-Run

by AKQA for Nike

Project information

In 2015, runners used the Nike+ Running app to cover over 600 million km, and complete over 100 million runs. Most people struggle to remember their last run, let alone a whole years’ worth of effort. So the challenge was to take all the sweat and data from a runner’s year and make it tangible, so they could visualize their progress and achievement. AKQA partnered Nike and Google, to give runners a chance to re-live their year in runs.

They mixed runners’ Nike+ data with images of their routes pulled from Google Streetview and Maps. Turning the physical into the emotional with a personalized hyperlapse video. This also featured data based on their efforts across the year combined with bespoke animations.

It launched in 46 countries across the world. Over 245,000 Re-Run videos were created, shared over 50,000 times with over 9 million impressions on social networks.

www.akqa.com

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