BIMA Awards

Location & Out of Home winner 2016

Looking For You

by OgilvyOne London for Battersea Dogs & Cats Home

Project information

How do you create a really targeted, personal experience that has all the emotional theatre that only big OOH digital screens can bring to bear? That was the question the Battersea Dogs Home team asked themselves when the 150-year-old, world famous charity asked for help in raising awareness of how loveable and smart rescue dogs are.

Cue some super smart technology and a doggy, Barley, that could follow you around from one digital OOH screen to another, interacting with you as you passed, barking to get your attention and pointing you towards the call-to-action.

www.ogilvy.co.uk/agency/ogilvyone

Shortlist

Looking For You

by OgilvyOne London for Battersea Dogs & Cats Home

The Artificially Intelligent Poster

by M&C Saatchi London for Posterscope/Clear Channel

The FT’s Great Paywall Pause

by Essence for The Financial Times

You’re Connected

by 383 for Hilton Worldwide

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