BIMA Awards

Sector Awards: Leisure, Sport & Travel Over 70K winner Finalists 2019

Look&Book

by VCCP for easyJet for easyJet

Project information

Introducing Look&Book from easyJet. Book a flight with just a photo. Find a photo of a destination that captures your imagination, share it with the easyJet app and you can be there! Using image recognition technology to find the nearest airport to the place in the photo – and your own location to find your closest departure airport – the app serves up relevant flights in an instant. Even if we can’t find the location in the image, or we don’t fly there, we will offer some smart suggestions. easyJet’s brand purpose is to seamlessly connect Europe. Look&Book is a tangible demonstration of that promise, because it makes the journey from inspiration to booking more seamless than ever. Look&Book is aimed at younger audiences for whom social content has become the go-to media channel for lifestyle inspiration and who are comfortable booking on the go, on mobile, on impulse.

Shortlist

Look&Book

by VCCP for easyJet for easyJet

Nulla Puo Fermarci (Stop At Nothing)

by AnalogFolk for Nike for Nike

The Championships, Wimbledon

by The AELTC & IBM Sports Interactive Experience for The AELTC for The AELTC

The FA – Match Day

by Zone and Cognizant for The Football Association for The Football Association

The Jockey Club

by AmazeRealise for The Jockey Club