BIMA Awards

Sector Awards: Leisure, Sport & Travel Over 70K winner Finalists 2019


by VCCP for easyJet for easyJet

Project information

Introducing Look&Book from easyJet. Book a flight with just a photo. Find a photo of a destination that captures your imagination, share it with the easyJet app and you can be there! Using image recognition technology to find the nearest airport to the place in the photo – and your own location to find your closest departure airport – the app serves up relevant flights in an instant. Even if we can’t find the location in the image, or we don’t fly there, we will offer some smart suggestions. easyJet’s brand purpose is to seamlessly connect Europe. Look&Book is a tangible demonstration of that promise, because it makes the journey from inspiration to booking more seamless than ever. Look&Book is aimed at younger audiences for whom social content has become the go-to media channel for lifestyle inspiration and who are comfortable booking on the go, on mobile, on impulse.



by VCCP for easyJet for easyJet

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