BIMA Awards

Immersive: Innovation | Jaguar Electrifies – The Future Is Now

by Imagination with HTC, Dell & REWIND for Jaguar

Project information

Entering a room, guests sat, placing an HTC Vive headset and headphones on. Guests were then transported into the I-PACE world. Throughout the experience, Jaguar’s Ian Callum, Ian Hoban and Andy Jaye hosted the guest journey live as the vehicle was revealed layer by layer. In practical terms, 284 people across 5 rotations experienced the I-PACE launch. Mixed reality assets were provided for media to report the experience in their own channels. Via a Real-Time Multi-User Social VR Experience, guests experienced a car turned literally inside out. In factual terms, 3 technical world firsts:

— Largest number of HTC Vive headsets ever connected for an external global consumer product launch.

— Presenters live streamed into a VR world for media to see, hear and speak to.

— 66 people in London and LA at any one time felt like they were in the same room – with a two-way conversation between.