BIMA Awards

Content winner 2016

How to Survive a Nuclear Bomb

by Jollywise & BBC History for BBC (Histories team) Taster platform

Project information

Commissioned by BBC Connected Studios & BBC History, creative agency Jollywise were asked to develop a digital interactive experience, based on the recently declassified government war game — ‘Exercise Regenerate’ from 1982.

The end result? An exciting, hybrid, graphic novel experience, that uses HTML5, illustration, and live action footage to tell a gripping story about a post-apocalyptic Britain. One where Britain as you remember has gone, and in the wake of a nuclear blast, you find yourself in a crumbling wasteland of rubble, destruction and danger.

The Government have gone into hiding, which means that for three days and three nights — you’re on your own. Do you trust your fellow man? Or is no one to be trusted? What decision do you make… when every decision you make puts your survival at risk…

www.jollywise.co.uk

www.bbc.co.uk/history

Shortlist

adidas Gamedayplus

by We Are Social for adidas

Admiral Black Box Insurance Myths Busted

by Realise Ltd for Admiral

Empowering Local Radio with ICTs

by Addition London, WPN Chameleon for UNESCO

How to Survive a Nuclear Bomb

by Jollywise & BBC History for BBC (Histories team) Taster platform

The Serious Bacon Club

by isobel for Tulip Ltd

Tim Weaver’s MISSING

by Kindred for Penguin Random House

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