BIMA Awards

Sector Award: Technology Over 70K winner Finalists 2019

Hitachi Vantara Virtual Rack Configurator – AR/AI Interactive Digital Display and Native App

by 4 Roads Limited for Hitachi Vantara

Project information

4 Roads created an Augmented Reality Virtual Rack configurator for Hitachi Vantara, using Artificial Intelligence to provide the customer with a seamless user journey to progress from idea, through to discovery and solution. The initial project delivered an interactive OOH solution to debut at Hitachi’s NEXT annual user conference in San Diego. This ground-breaking digital experience not only provided configurator functionality but also answered user questions via an AI chatbot, or escalated more complex queries to sales personnel. The success of this work led to a secondary project to create a native app for a wider digital audience. This has subsequently been delivered and is operational – and a third phase to create a customer web portal is currently in production.

Shortlist

Hitachi Vantara Virtual Rack Configurator – AR/AI Interactive Digital Display and Native App

by 4 Roads Limited for Hitachi Vantara