BIMA Awards

Consumer Services winner 2016

Greyhound Digital Transformation

by Realise Ltd for Greyhound

Project information

Realise have updated the Greyhound brand through a comprehensive digital transformation project. The result is a new website that reflects the values and principles of this 100-year-old American icon and meets the needs of today’s digital consumer.

The framework has been so successful it is now being applied to all other service touch points for Greyhound customers. The end result will be one unified experience for brand, service and voice.

www.realise.com

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