BIMA Awards

Project information

The brief was to build a website to heighten anticipation and fuel speculation around THORPE PARK’S newest attraction – all while keeping the ride’s details under wraps until its social reveal early in 2016.

Exposure Digital created a teaser site packed with Easter eggs and then, through a series of social posts and teaser videos, seeded clues on how to unlock the site’s secrets, including a world first: Easter eggs unlocked via touch gestures.

Resulting in 1.59M page views, 387,000 teaser video views (precampaign target of 100,000), 255,000 unique users, 158,000 codes used – and one very happy client.

www.exposuredigital.com