by Exposure Digital for THORPE PARK Resort
The brief was to build a website to heighten anticipation and fuel speculation around THORPE PARK’S newest attraction – all while keeping the ride’s details under wraps until its social reveal early in 2016.
Exposure Digital created a teaser site packed with Easter eggs and then, through a series of social posts and teaser videos, seeded clues on how to unlock the site’s secrets, including a world first: Easter eggs unlocked via touch gestures.
Resulting in 1.59M page views, 387,000 teaser video views (precampaign target of 100,000), 255,000 unique users, 158,000 codes used – and one very happy client.
by Critical Mass for Travel Alberta
by Exposure Digital for THORPE PARK Resort
by Lab for The Guardian
by DigitasLBi for National Trust
by www.CRUISE.co.uk for www.CRUISE.co.uk