BIMA Awards

Travel and Attractions winner 2016

Derren Brown’s Ghost Train

by Exposure Digital for THORPE PARK Resort

Project information

The brief was to build a website to heighten anticipation and fuel speculation around THORPE PARK’S newest attraction – all while keeping the ride’s details under wraps until its social reveal early in 2016.

Exposure Digital created a teaser site packed with Easter eggs and then, through a series of social posts and teaser videos, seeded clues on how to unlock the site’s secrets, including a world first: Easter eggs unlocked via touch gestures.

Resulting in 1.59M page views, 387,000 teaser video views (precampaign target of 100,000), 255,000 unique users, 158,000 codes used – and one very happy client.

www.exposuredigital.com

Shortlist

Behind the Thrill

by Critical Mass for Travel Alberta

Derren Brown’s Ghost Train

by Exposure Digital for THORPE PARK Resort

Guardian Holidays Redesign

by Lab for The Guardian

National Trust app

by DigitasLBi for National Trust

Power To Your People: A Different Kind Of Travel Marketing

by www.CRUISE.co.uk for www.CRUISE.co.uk

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