BIMA Awards

Data & Performance Marketing: Small budget winner 2018

David vs Goliath | Anything is Possible & WiseDriving

by Anything is Possible

Project information

Anything is Possible & WiseDriving worked together to deliver a heavy-hitting campaign that delivered a lasting impact way beyond the budget invested. Increasing brand awareness and building ‘valuable attention’ amongst their target audience, we were able to increase brand search demand by over 61%, direct traffic over 67% and organic traffic 51%.

Conducting extensive research into their target market and analysing media consumption and online behaviour we built up a highly accurate picture of our audience, identifying the right digital platforms and advertising formats where we can reach, influence, and engage with them. We were able to do this by utilising our kinetic planning approach to media, uncovering undervalued media opportunities, connecting with our audience in the places they love with a message they respect.

Shortlist

Cello Signal & Jim Beam – from occasions to e-commerce

by Signal

David vs Goliath | Anything is Possible & WiseDriving

by Anything is Possible

How to Freeze Beer Duty Using Facebook and £7,500

by Born Social