BIMA Awards

Sector Awards: Automotive Under 70K winner Finalists 2019

#AutoTraderGoals

by AmazeRealise for Auto Trader for Auto Trader

Project information

While football might not have come home for England, Auto Trader, the UK’s largest digital marketplace for new and used cars, still won the hearts and minds of the nation with the disruptive #AutoTraderGoals. AutoTraderGoals promised to give away a brand-new car for every goal England scored during the World Cup. Entrants posted #AutoTraderGoals on Facebook, Twitter or Instagram after each was goal scored, to be in with a chance of winning. The SM campaign captured the mood of the nation as everyone got swept up in England’s surprise success. #AutoTraderGoals trended on Twitter after every England goal, often being the only brand in the top ten or even the top twenty to cut through the football chatter.

Shortlist

#AutoTraderGoals

by AmazeRealise for Auto Trader for Auto Trader