BIMA Awards

Communications and Content: Innovation winner 2018

adidas UltraBOOST XENO Instagram Story | We Are Social

by We Are Social

Project information

The UltraBOOST XENO campaign delivered impact with style-conscious runners by collaborating with them to design the world’s first trainer co-created through Instagram Story Polls.

The campaign created massive hype for the newly-released XENO reflective technology and drove engagement at levels never-before-seen on the adidas Running Instagram channel.

Shortlist

adidas UltraBOOST XENO Instagram Story | We Are Social

by We Are Social

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