BIMA Awards

A high-end theatre experience | After Digital

by After Digital

Project information

Donmar Warehouse put out a tender in 2016, looking for a UX design and web partner who could translate their unique brand identity into the online space, whilst creating a seamless ticket buying experience for customers across devices. They wanted to speak to their loyal customers, enhancing the experience offered to them online, but also to entice new custom and encourage key conversions (ticket sales and donations).

Praised by their Artistic Director as “a thing of beauty and efficiency, two things that rarely meet except in truly great design,”the website has far exceeded expectations.