BIMA Awards

Public Life winner

Look at me

by WCRS for Women’s Aid

Project information

Domestic violence affects one in four women at some point in their life yet we continually turn a blind eye to the issue. WCRS wanted to show that, just by taking notice of the problem, we have the power to change it. They used facial-recognition technology to create interactive posters that could work out exactly how many people were looking towards them. The screens first showed a woman who’d been beaten and bruised. As long as people ignored her, the image remained the same. But, once people started noticing the screen, the bruises began to fade until she was completely healed.

 

The campaign was covered by media around the world, reaching 326.9 million people in 20 countries.

Shortlist

#DontPanicButton

by We Are Social

BFI Player 2.0

by Ostmodern for BFI

FeelingNuts

by DF London / Attention Seekers for Check One Two

Google year in search

by R/GA London

Look at me

by WCRS for Women’s Aid

Reverse The Odds

by Maverick Television & Chunk

The next photo

by Wunderman UK

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