BIMA Awards

Performance winner

Real time bidding for the first time ever

by Brainlabs & Alpharooms for Alpharooms

Project information

Alpharooms is one of the UK’s leading websites for discount worldwide travel, web offering over 250,000 hotels and apartments in thousands of destinations to over 1,000,000 people a year. The travel market is unique in that hotel availability, pricing, and seasonality change extremely quickly, so hotels with good ROI for the last 30 days may perform badly for the next 30 days. When competitors pull out of the market, you don’t want to be the lemon left on the top of Google! Faced with these challenges that no one had yet cracked, Brainlabs built the first ever Real Time Bidding platform for Search.

Their bespoke technology is six times more reactive than any other solution on the market; Kenshoo, Marin, and all the other 3rd party tools make a maximum of 4 bid changes a day – the new bidding tool makes 24.

Shortlist

Flight to Ferry

by DigitasLBi

Real time bidding for the first time ever

by Brainlabs & Alpharooms for Alpharooms

Unleashing the potential of broad tail search

by iCrossing