BIMA Awards

Internal Communications winner

Orange global brand guidelines

by e3 for Orange

Project information

Twenty years after its inception Orange has completely revamped its iconic brand identity. But with such an established brand across their 220 territories, how could e3 roll out such significant changes? They created an immersive and interactive responsive guidelines site. The heart of the new identity, and the central point for the global rollout, it enables users to learn as they explore, while experiencing the new guidelines first-hand and on the move.

The site has been integral to the rollout and supported the global brand team throughout a difficult task. Removing the need to travel to each territory inĀ order to teach the new guidelines, and by distributing a growing database of assets through a single point of access, the site has saved significant time and financial investment. Average dwell time is 9 minutes exceeding initial targets of 7 minutes / nearly 29%, accessed by 10,000+ users across 220 territories.

Shortlist

Orange global brand guidelines

by e3 for Orange

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