BIMA Awards

Integrated winner

Don’t Stop The Music

by Rocket, Fresh One and Oxfam for Channel 4

Project information

Don’t Stop the Music was a highly integrated multiplatform documentary series lead by international concert pianist James Rhodes to help safeguard Music Education in the UK. It combined TV, web, social media and a complex logistical operation to create a high impact campaign which, as well as changing government policy, collected 7,000 instruments (worth £1.5M) from people’s attics and distributed them to 150 UK schools that really needed them in the biggest every Instrument Amnesty in Britain. 10,000 primary school kids a year are now benefiting from them.

Shortlist

Africa United – we’ve got your back

by M&C Saatchi London / TouchCast / Freuds / KYNE

DesignSpark Power Hack 

by Freestyle Interactive

Don’t Stop The Music

by Rocket, Fresh One and Oxfam for Channel 4

Kinder Surprise Storymakers

by Pablo London