BIMA Awards

Best Execution winner 2015

House of Mamba

by AKQA for Nike

Project information

AKQA transformed the historic Jiangwan Basketball Stadium in Shanghai into a futuristic basketball mecca – House of Mamba. They created the first full-sized LED reactive basketball court that was part of Nike Rise campaign in China to push kids to new heights. The LED court taught aspiring players the fundamentals of Kobe Bryant’s Mamba Mentality. Players were pushed to the limits as the court pushed the boundaries of training.

The court utilized motion tracking and reactive LED visualization to train, guide and challenge the players through various authentic drills based around Kobe, reacting intuitively and instinctively to the movement and sound of the players.

The court tracked movement – responsive instructional graphics guided and reacted to the players and had the ability to quickly and seamlessly transform into various training scenarios on the fly and showcase HD video. The court electrified the crowd, China and the globe.

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