BIMA Awards

Data winner

Karen

by Blast Theory

Project information

Karen is a life coach and she’s happy to help you work through a few things in your life. You interact with Karen through an app. When you begin, store she asks you questions about your outlook on the world. In fact, her questions are drawn from psychological profiling questionnaires. She – and the software – are profiling you and she gives you advice based on your answers. Over the next week you have calls with Karen once or twice a day. It soon becomes clear that Karen is slightly chaotic with few boundaries between her personal and professional lives. As the experience unfolds, she gets more and more curious.

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by Blast Theory

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