BIMA Awards

Automotive winner

The Attention Test

by ais London for Skoda UK

Project information

The new ŠKODA Fabia was being positioned globally as having ‘Attention Stealing Design’. But rather than simply tell people that’s what it does, ais London knew they had to prove it. The idea is a short film in which the viewer notices nothing but the sleek, stylish car. Not even a total change of background scene. Sounds impossible, right? Watch it. You’ll be surprised.

Shortlist

C-Class ipad app

by Digital Annexe

Lexus NX House

by Amaze

The AA breakdown and traffic app

by Rufus Leonard for The AA

The Attention Test

by ais London for Skoda UK

What drives us is you

by Isobar

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